Intellectual property is one of the most valuable assets a company will ever own. The goodwill and “brand” of the company is encompassed in its intellectual property. At Florida Entrepreneur Law we will help you protect your business by analyzing and securing your trademark/service mark, defending against infringement claims, pursuing infringers, and assigning rights when necessary (especially in the franchise context). However, the trademark process can be long and daunting and the last thing you want to do is apply for a trademark after you’ve spent thousands on your branding only to find out that your mark is not registrable or is high-risk. The trademark process can take anywhere from six months to a year or longer. Thus, the sooner you get started on this process the better. Contact us today to find out more.